Strengths are the competencies of a firm as compared to the competitors in the areas of production,
marketing, finance and personnel.
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ore Competencies are strengths that each firm has that cannot be copied by others, ... be used across the firms markets and products, and add value to the customers. ... Marketing · Strategic Management; Core Competency Theory of Strategy ... relative to its competitors, this area of excellence can be reused by the firm in ..
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