Question

Structure of marketing channel in distribution management

Answer 1

Explanation:

Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer. Indirect channels involve multiple intermediaries before the product ends up in the hands of the consumer.

Answer 2

Answer:

Marketing channels are how businesses reach customers. There are three types of marketing channels: communication, distribution and service channels. Communication channels deliver marketing messages to potential customers. Distribution channels are the delivery method for products.

Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer. Indirect channels involve multiple intermediaries before the product ends up in the hands of the consumer.