Study the case given below and answer the questions given at the end: Zomato an only discovery platform where customers can find restaurants in a particular area their menu place order and pay online. Delivery part is taken care by the restaurants. Moreover, customers can review about the restaurants and the quality of food which helps the customers & restaurants to have a better experience. Internet and mobile app are the only channel used for the whole process for customers to find a suitable restaurant with better discount deals and to place an order. Facebook, Twitter and Pinterest are the three main platforms which made the base for the success of Zomato with a deeper presence among their customers. Zomato wants to start delivering the ordered food to the customer's doorstep by their own, which was earlier taken care of by restaurants. The firm's plans to focus on segments such as online food ordering, restaurant booking, and subscription-based service and billing in restaurants. A. Examine how the services provided by Zomato can be equally utilized by customers & restaurants? (4) B. Suggest strategies for Zomato's future services to enhance service performance. (4)
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