Question

Study the working of fast moving consumer goods industry in india take any four firm of the industry and group according to their objectives {profit \non profit making } group according

Answer 1

Answer:

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Fast Moving Consumer Goods are the goods that are sold relatively quickly and at a low price. 

India has a vast fast moving consumer goods industry.  Below are the names of the four firms and their classification as profit making or non-profit making.

Profit Making FMCG firms:

Profit making FMCGs in India are; 

(i) Nestle.

(ii) Amul.

Non-Profit Making FMCG firms:

Non-profit making FMCGs in India are;

(i) Eastern Condiments.

(ii) Adani Wilmar. 

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Answer 2

Answer:

Explanation:

Fast Moving Consumer Goods (FMCG) Industry in India-

FMCG Industry in India is one of the fastest developing sectors in the Indian Economy. At present the FMCG Industry is worth US$ 13.1 billion and it is the 4th largest in the Indian Economy. These products have very fast turnaround rate, i.e. the time from production to the revenue from the sell of the product is very less. In the present economic scenario, time is regarded as money, so the FMCG companies have to be very fast in manufacturing and supplying these goods.

FMCG Industry in India include segments like cosmetics, toiletries, glassware, batteries, bulbs, pharmaceuticals, packaged food products, white goods, house care products, plastic goods, consumer non- durables, etc.

The penetration in the rural areas in India is not high as yet and the opportunity of growth in these areas is huge by means of enhanced penetration in to the rural market and conducting awareness programs in these areas.

FMCG Industry in India major players are-

• Dabur India ltd
• Britannia India ltd
• Marico
• Nirma ltd
• Cadbury India ltd
• Nestle
• Cargil
• Coca-Cola
• Colgate- Palmolive India
• Heinz co.
• Unilever
• Pepsi co.
• LG
• Sony
• Whirlpool
• TCL
• Electrolux
• IFB