sub head - In continuation with the headline
Answers
Explanation:
Masthead
The masthead is often placed on the first inside page (page 2). It contains publication information such as the names of those who contributed articles; the address, phone numbers, and web address of the business; and subscription policies. Contact information including an email address is also usually included. The masthead in Figure 21.4 provides ample information about the publisher of the newsletter.
It is sometimes easy to forget to include a masthead since they are often left out of template designs. A masthead is particularly important for those reading the newsletter who might not be part of your expected audience. For example, the complete address might be of interest to someone unfamiliar with the organization that produced the newsletter, and that person might not know in what town the business is located.
Newsletters are big business. Often we think of them as just in-house documents used to notify employees about insurance policy changes or new babies. That is not the case. Newsletters are also sold on a subscription basis to a specialized audience. For example, some financial newsletters charge several hundred dollars to update readers on the latest stock purchases and .changes in the financial industry. Genealogy newsletters appeal to those searching for information on their ancestors. Even car enthusiasts subscribe I to newsletters to learn about the latest changes in the automobile industry.