Question

success stories of other companies that have sold primarily or exclusively as third parties on Amazon's marketplace

Answer 1

       Third party sellers have a huge success rate at selling at Amazon market place.

• Amazon is not just providing them online platform for sales but also a digital marketplace.  
• In 3rd quarter sales report it shows that 53% of sales have been done by third party sellers in Amazon.
• This number is much higher than the previous years and it is exponentially rising.  

Answer 2

Reasons why third-party sellers in Amazon are successful:

• Third-party sellers are people who sell products and items at a fixed online market price.
• The sellers initially needs to open an seller account in Amazon dot com and then the seller can access to huge customer base through Amazon website.
• The seller need to give monthly fee for using the Amazon dot com. The three paths used by the sellers are private label, wholesale and retail arbitrage.
• The items purchased by the customers are either shipped and delivered by the merchants or Amazon itself.
• This way, both the Amazon and third-party sellers can gain profits. This makes third-party sellers successful companies.