Suggest the Demographic , geographic, behavioural segmentation of a book
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Market segmentation consists of the demographic, geographic and behavioral based segmentation strategy.
Explanation:
- The segmentation is a division of the market into various aspects like the population age, income, and other characters as gender, education, and family size. Examples of some segments include the Young, Professionals, Empty- nester, Full-nester.
- Geographic segmentation includes the segmentation on the basis of physical locations and regions, this includes the state, country, city, urbs, and subshrub. An example includes the Urbanites, Inner-city dwellers.
- The behavioral includes the purchase, consumption and usage behavior that includes the Needs-based, benefit-sought, usage occasion, purchase frequency.
- Example of the type of segmentation includes the Tech-savvy, Early adopters, the Opinion Leaders, Luxury-seekers, and Price-conscious.
Learn more about the Demographic , geographic, behavioural segmentation of a book.
- brainly.in/question/16791003 answered by Babitatripathi414.
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