Business Studies, asked by anamikaanu55, 10 months ago

Suggest the Demographic , geographic, behavioural segmentation of a book

Answers

Answered by babitatripathi414
1

Answer:

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Answered by bratislava
0

Market segmentation consists of the demographic, geographic and behavioral based segmentation strategy.

Explanation:

  • The segmentation is a division of the market into various aspects like the population age, income, and other characters as gender, education, and family size. Examples of some segments include the Young, Professionals, Empty- nester, Full-nester.
  • Geographic segmentation includes the segmentation on the basis of physical locations and regions, this includes the state, country, city, urbs, and subshrub. An example includes the  Urbanites, Inner-city dwellers.
  • The behavioral includes the purchase, consumption and usage behavior that includes the  Needs-based, benefit-sought, usage occasion, purchase frequency.
  • Example of the type of segmentation includes the Tech-savvy,  Early adopters, the Opinion Leaders, Luxury-seekers, and Price-conscious.

Learn more about the Demographic , geographic, behavioural segmentation of a book.

  • brainly.in/question/16791003 answered by Babitatripathi414.
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