summury of consumer awareness for project
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Consumers are the largest economic group in any country. They are the central point of all economic activities. The ultimate aim of production, storage and distribution is to ensure consumption of goods and services to the satisfaction of the consumers. Consumer awareness means being conscious of having knowledge about the various consumer production laws, redress mechanism and the consumer rights which include right to protection of health and safety from goods and services that the consumer buy, right to be informed about the quality, price, potency, purity and standard of good, right to choose the best from a variety of others, right to get representation if there is any grievance or suggestion, and right to seek redress against unfair trade practice or unscrupulous exploitation. The Consumer Protection Act was enacted in 1986 to protect the consumers from unfair trade practices. There are certain rights provided to every consumer by the Consumer Protection Act. Every consumer must be aware of the consumer rights and responsibilities. In the present study, an attempt was made to find the awareness levels among the rural consumer. To collect the data, 150 sample respondents were selected from Alagappa University in Karaikudi district of Tamilnadu state.
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