Question

Suppose you are an online marketer. Now, select a product. Which Supporting Communication tools will you use in different stages of consumer online decision-making process for that product? Explain.



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Answer 1

Answer:

• ===>> The decision-making process is now a circular journey with four phases: initial consideration; active evaluation, or the process of researching potential purchases; closure, when consumers buy brands; and postpurchase, when consumers experience them.