Suppose you are going to launch a brand of ladies’ bags in s city. What pricing strategy you
will charge from customers? And why? Your answer must be arguments based.
Answers
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1. Research Your Target Consumers
Before you begin planning your product launch, you need to understand your audience. Conduct thorough market research to gain valuable insights into who your target customers are, and what they want.
.2. Develop Your Product Messaging
Your product messaging and positioning will play huge roles in how you present your new product to your target customers. Now that you have a thorough understanding of your audience, you need to craft a message that will highlight the most valuable features of your product.
Which aspects will your target customers value the most? And how can you frame your message in a way that will resonate with them?
3. Plan Your Product Launch Promotion Strategy
Now you have valuable audience insights, and have developed your product messaging. Next, you need to plan how you're going to promote your launch. The more effectively you promote it, the better your chance of success.
The goal of your product launch promotion strategy should be to educate your target consumers, and to build hype for the launch.
4. Plan Your Post-Launch Strategy
For your product launch strategy to be truly comprehensive, you also need to have a plan for after your launch. You can't just launch a product and expect it to take off. You need to have a strategy for maintaining the momentum from your launch.
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