Question

Suppose you have to buy a packed bottle for drinking water in your journey.Which logo would you like to see tobe sure about its quality?

Answer 1

The Packaging, colours and Logo of any product plays a huge part in it's appeal for the end customer. This is where psychology comes into play and we need to send out the right messages, through these to ensure, that the customers get a good impression.

For someone on a long, hot journey, they need to see a bottle that reminds them of cold, ice, breeze or something like that. For a water bottle, the best colous to use are always Blue, so in my suggestion, maybe the picture of a mountain top, surrounded by ice, snow fall, and a blue bottle overall, will entice a customer towards it
Large companies which are knwon for 'Quality' such as Nestle Water or Kinley Water by pepsi, also use blue colour, so it is synonymous with quality.

Apart from that, the best thing will also be to use high quality text fonts and good words so people know they are buying water of a good company

Answer 2

When purchasing a bottle of mineral water, I would check for the logo of BIS or Bureau of Indian Standards, earlier called ISI or Indian Standards Institution. According to standards laid down by BIS, Packaged Drinking Water should conform to either IS 13428 or IS 14543 depending on whether it is from a natural mineral water source or it is other than natural mineral water.