Question

Sweet cookies is planning to launch a new line of cookies and want to asses the market size

Answer 1

Explanation:

Descriptive Research:

Descriptive research is used to describe characteristics or functions. It is conclusive research wherein the structure is already defined and the researcher proceeds to data collection in order to describe some market variable.

Descriptive research is used to do the following:

• Describe something, usually market-related characteristics or market-related functions.

• Estimate how much of a certain unit displays the necessary or sought after behavior(s).

• Determine how produce characteristics are observed and understood by consumers.

• Determine marketing variables’ association and influence on consumers.

• Make certain predictions about the impact or future of a product with respect to consumers.

Step 2 of 3

Exploratory Research:

Exploratory research is used in situations where the problem requires detail and specifics. It must be precise, the relevant courses of action must be identified, hypotheses must be formulated, or additional insights gained before an approach can be developed.

Step 3 of 3

S Cookies Research Design:

The type of research design for the S Cookie applied problem is exploratory followed by descriptive research.

The six Ws of a descriptive research design might be:

1. Who is a consumer of mixed chocolate pineapple cookies? Potentially as follows:

Cookie purchasers

Premium priced cookies purchasers

Chocolate cookies purchasers

Sweet Brand cookies purchasers

2. Where to contact for the required information? Potentially as follows:

In the grocery store

At home

In the parking lot

3. When should the information be obtained? Potentially as follows:

Before groceries are bought

While shopping for their groceries

Immediately after buying groceries

Within 2 weeks of buying groceries

4. What information should be obtained? Potentially as follows:

Demographics

Psychographics and Lifestyles

Attitude toward the cookies

Attitude toward the price

5. Why are we obtaining information? Potentially as follows:

Answer 2

Answer:

Among the major auxiliaries to trade, a few are transportation, advertisement, packaging, warehousing, banking and communication. These activities helps in removing the hindrances to trade, namely hindrance of time, place, risk finance and informationAmong the major auxiliaries to trade, a few are transportation, advertisement, packaging, warehousing, banking and communication. These activities helps in removing the hindrances to trade, namely hindrance of time, place, risk finance and information