" SWOT analysis is actually is actually not an analysis but a list of items . It does not help in making strategies. VRIN is a better method". Give your opinion in favor or against the statement taking the context from Maggi issue.
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Explanation:
SWOT (strength, weaknesses, opportunities and task)
VRIN ( Valuable, rare, Inimitable, Non-substitutable)
Both techniques are useful and it is not absolutely correct to say the SWOT cannot be used to make strategies. It is because, once a company is aware of its strengths and weakness, and have the opportunities identified then it can decide which opportunity to catch depending on its strength.
As far as MAGGI case is concerned, VRIN should have given a better picture because had Nestle known the right value of their product in the market then they would have responded with a better concern to Maggi issue
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