Question

SWOT analysis of 7 eleven
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Answer 1

Company overview:

7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co. of Japan.

The 7-Eleven is one of the leading organizatations in its industry. 7-Eleven maintains its prominent position in market by carefully analyzing and reviewing the SWOT analysis.

SWOT Analysis:

• The SWOT Analysis framework helps an organization to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats. It leads to a 2X2 matrix – also called SWOT Matrix.

• The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix helps the managers of the 7-Eleven to develop four types of strategies:

SO (strengths-opportunities) Strategies

WO (weaknesses-opportunities) Strategies

ST (strengths-threats) Strategies

 WT (weaknesses-threats) Strategies

Strengths of 7-Eleven – Internal Strategic Factors:

* Real estate availability

* Localized assortment

* Convenience

* High margins

* Franchise model allows for faster expansion

* Relatively standardized stores allow for more optimized operations

Weaknesses - Internal Strategic Factors:

* High margins/prices

* Limited assortment offering

* Not perceived as a place to buy a complete meal

* Not a first choice destination for shoppers

* High turnover of staff

Opportunities - External Strategic Factors:

* Fresh food offerings

* Increase share of meals (i.e., breakfast, lunch, dinner, snacks)

* Private label development

Threats - External Strategic Factors:

* C-store competition and other small-box retailers (i.e., Fresh & Easy, Marketside)

* QSR or similar companies (quick service restaurants); Starbucks, McDonald's, etc.

* Higher shrinkage on fresh food could potentially

impact margins

:))