SWOT analysis of 7 eleven
Answers
Company overview:
7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co. of Japan.
The 7-Eleven is one of the leading organizatations in its industry. 7-Eleven maintains its prominent position in market by carefully analyzing and reviewing the SWOT analysis.
SWOT Analysis:
- The SWOT Analysis framework helps an organization to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats. It leads to a 2X2 matrix – also called SWOT Matrix.
- The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix helps the managers of the 7-Eleven to develop four types of strategies:
SO (strengths-opportunities) Strategies
WO (weaknesses-opportunities) Strategies
ST (strengths-threats) Strategies
WT (weaknesses-threats) Strategies
Strengths of 7-Eleven – Internal Strategic Factors:
* Real estate availability
* Localized assortment
* Convenience
* High margins
* Franchise model allows for faster expansion
* Relatively standardized stores allow for more optimized operations
Weaknesses - Internal Strategic Factors:
* High margins/prices
* Limited assortment offering
* Not perceived as a place to buy a complete meal
* Not a first choice destination for shoppers
* High turnover of staff
Opportunities - External Strategic Factors:
* Fresh food offerings
* Increase share of meals (i.e., breakfast, lunch, dinner, snacks)
* Private label development
Threats - External Strategic Factors:
* C-store competition and other small-box retailers (i.e., Fresh & Easy, Marketside)
* QSR or similar companies (quick service restaurants); Starbucks, McDonald's, etc.
* Higher shrinkage on fresh food could potentially
impact margins
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