Question

Swot analysis of two leading public sector companies from different industries

Answer 1

Answer:

(strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning.  

SWOT ANALYSIS OF SONY CORPORATION&  SAMSUNG COMPANY  

SONY CORPORATION

SWOT ANALYSIS

Strengths  

• Strong brand image  
• Worldwide Reputation  
• High quality Products  
• High Technology  
• Creative and innovative  
• Loyal customer  

weaknesses

• Over self-confident which is level sometimes reaches not paying attention to their rivals.
• Competitively high prices.
• Off site market  
• Lack of transportation.

Opportunities

• Continuous growth in their sector.
• Increasing demand in technology products around the word .

Threats

• Strong competition in the market.
• Short product life cycle .

 SAMSUNG COMPANY  

SWOT ANALYSIS

Strengths

• Market leader in home appliances.
• Wide range of products to serve all categories.
• Good after sales service offered.

weaknesses

• L.G beings its competitor provides simile products.
• Lack of expert operators for complex machines due to illiteracy and lack of training in India  

Opportunities

• Fast growth of the home appliance market.
• Shifting to rural areas.
• Marinating control over the market and the highest share in home appliances market.  

Threats

• Close competitor like L.G are compared to it.
• Price war with LG.
• Competition from Indian brand and other foreign brand.