Question

Synopsis on impact of green marketing on consumer buying behaviour

Answer 1

Explanation:

Green Products as the name suggests are eco friendly products and positively influence the purchasing behavior of consumers. Marketers are trying to come up with new innovative products in the market which are energy efficient and free from various toxic substances......

Answer 2

Answer -

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• Green marketing is the marketing of products which are considered not harmful for the environment. Consumers are becoming environment friendly and purchase only those products which are safe for their planet. The marketers should strive to produce only those products which are environment friendly.

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