System takes place when two or
more stages of a distribution channel
are combined and managed by o
Merchandising
व्यापारीकरण
Vertical Marketing
अनुलंब विपणन
Horizontal Marketing
क्षैतिज विपणन
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the correct answer is vertical marketing
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A system takes place when two or more stages of a distribution channel are combined and managed by Vertical Marketing.
- The key members of a sales channel, distributor, and seller together like a unified group to address customer needs in a vertical market structure (VMS).
- Producers, retailers, and wholesalers are all separate businesses in traditional advertising systems, all trying to maximize their profits.
- Problems can arise whenever one network participant's effort to maximize profits comes at the price of other distribution channels, decreasing profits for the network simultaneously.
- To resolve this concern, an increasing number of firms are developing vertical marketing channels.
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