TAJ MAHAL
It is as though he did not leave a single sliver of marble unturned. To give India the
brand no one else has or could, before or after him. Yes, Shahjahan would go down as
a miracle worker among brand architects. For the Taj was born eternal.
Imagine its first glimpse, its inaugural release! without a launch conference, without
sirens or anthems, without security and VIP enclosures or the fanfare of surprise
revelation. A mourning emperor would not need or want that. Nor would the Taj.
Every human being born in this world should see the Taj at Agra, India, atleast once. It
is not too much to ask. Ask any lover, any aesthete, or just plain anyone who has set
eyes on this vision. It's not the gasp of marble in stunning symmetry, or the enticing
inlay, or the magically unerring proportions; It's the sheer unreality of it ..... marble
marvel so magnificent, radiating myriad attractions on a moonlit night and permeating
the fragrance of love immortal. Right there, in front of your eyes, the epitome of love, the
pristine glory of our nation stands majestic and impeccable. pure white in colour
standing for purity of love. An irresistible temptation, one can never feel contented after
seeing the Taj twice or thrice. And every Indian has at some point said to himself
--Thank God, it's ours, it's India'sil
No Indian, indeed no viewer, can ever be blase about it. Rather more than other
wonders of the world, it is a brand because it is built on emotion, drenched in it. Canny,
that monarch was, wouldn't you say? Every spin - off of the Taj has paid off, the hotels
are as celebrated as the tea.
Creative sods, each one of us perish in the hope of more and caring investment in the
brand that we agonise over, Shahjahan held back no investment. Not the untold fortune.
Nor the twenty - two whole years. Not any amount of restraint in using the choicest,
rarest talent; nor any dearth of expert international outsourcing! He himself survived
every other campaign but greyed and died in this one.
It is a cherished, preferred logo even in theme weddings for it is the purest symbol of
LOVE
Love is a greater brand idea than any other It lives, touches, includes
well everyone.
On the basis of your reading of the above passage, answer the questions that follow:
(a) What does the writer want everyone in the world to do?
(b) A mourning emperor would not need or want that. What all would he not want?
(C) How is the Taj so unique?
(d) What does every Indian feel when he looks at the Taj?
(e) Why is Shahjahan a better architect than other trained professionals?
(f) How is the Taj an irresistible temptation?
Answers
A) every one born in this world should visit taj at least once.
B)A mourning emperor would not need a launch conference, nor
sirens or anthems, nor security or VIP enclosures or the fanfare of surprise
revelation.
C)It's not the gasp of marble in stunning symmetry, or the enticing
inlay, or the magically unerring proportions which makes taj unique, It's the sheer unreality of it ..... marble
marvel so magnificent, radiating myriad attractions on a moonlit night and permeating
the fragrance of love immortal.
D)Indians feel like "thank god it is india's" after seeing the taj.
E)Taj is an irresistible temptation as you never feel contented even after seeing it twice or thrice...
Hope my hard work helps.....
Please mark as brainliest answer.....
Thank you.