Question

Take a case of five fmcg products bathing soap, toothpaste, facial creams, shampoos, ball pens. Analyse as to how the market for these products is characterised by product differentiation

Answer 1

Product differentiation means for making anything more attractive for any particular market. The concept of product differentiation is given by Edward Chamberlin in 1933.

• It is divided into three types simple, Horizontal and vertical
• These products can be characterized by product differentiation
• Bathing Soap is almost same but, packaging and their advertisement strategy make them popular.
• Facial cream has also characterized same as bathing soap. All types of shampoo are used for cleaning the hair.
• They both come under horizontal category because this category has one characteristic but people are confused.
• Toothpaste and Ball pen come under vertical category because the concept of people is clear related to these two products.

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