Question

Take a fast moving consumer good (fmcg) like washing machine detergent .Analyze the factors that determine the demand of this product.Present your findings in form of a class

Answer 1

Answer:

Explanation:

Washing machine detergents have attained the shape of mandatory buy commodities in recent lives in order to suit our modern life style habits. However the demand for any fast moving consumers good varies according to demand and supply factors. the price range also varies accordingly.

For example the demand or a particular washing machine detergent would increase if it is efficient in terms of energy consumption i.e. low energy consumption or if it is approved to be hygienic and harmless for clothes.

Also, there are many no priced factors like that of easy availability i.e. supply, or customer's preference that can further affect demand of washing machine detergent. Hence these are the major classes or groups that are seen as "non-priced factors" affecting demand. There are many detergents like tide, Ariel and other products.

Findings of top washing machine detergents in last 3 years:

Rin 5.6 to 4.9(decreased)

Sunlight 2.7 to 2.5(decreased)

Surf 10.6 to 14.8(increased)

Wheel 16.2 to 15.2(decreased)

Ariel 4.4 to 4.8(increased)

Tide 14.8 to 10.9(decreased)

Gharl at a same rate 22.0(same)

Nirma 3.0 to 2.7(decreased)