Take any two FMCG products sold by two different companies. Find out the variants of the product
Made available by the company itself. Conduct a survey (a minimum of 25 people) to find out
Consumer preference for the said product. Stick to the age group relevant to the product you choose.
Present your findings in the form of a report with evidences. You may use statistical tools to depict
The results clearly. Conclude your report by stressing on the importance of product differentiation.
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