Question

Taking an example of your choice, explain the seven elements of Marketing Mix related to Services

Answer 1

There are only four elements: Product, Price, Place and promotion

Answer 2

Explanation of the seven elements of Marketing Mix related to Services with example is as follows:

• Seven elements of Marketing Mix are price, product, promotion, place, people, process, physical, these aims to achieve the marketing strategy's objective by working together.

• Example of use of seven elements of Marketing Mix related to Services-
• Products/Services- For SEO, blogging, social media, website, email integrated tool set and lead tools of intelligence.

•  Prices/Fees- Monthly subscription, Software-As-Service model based on number of contacts in database and user number of the service.
• Place/Access- Online! Network of Partners, Country User Groups.
• Promotion- Directors speak at events, webinars, useful guides that SEO amplify and effective with SEO, PPC Social media advertising as LinkedIn.
• Physical Evidence- Across communications, consistency of branding.
• Processes- In conversion, more sales staff are now involved.
• People: Investment in online services.