Taking its rural thrust forward, Nokia planned to offer Value Added Services (VAS) through its mobile handsets to the rural consumers. Discuss various factors that motivated Nokia to offer such services to the rural customers in India.
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_Taking its rural thrust forward, Nokia planned to offer Value Added Services (VAS) through its mobile handsets to the rural consumers. Discuss various factors that motivated Nokia to offer such services to the rural customers in India.
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Explanation:
Nokia was once the giant seller of mobile phones but it portion in market started reducing when android phones came into market and due to the policies of Nokia, it lost most of its business by not switching to new technology.
Now to regain some of its business in market, Nokia has decided to offer Value Added Services (VAS) through its mobile handsets to the rural consumers. In rural areas where people has slightly less facilities of internet, this feature will bring some attraction to rural customers
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