tangibilizing example
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Answer:
Tangibilizing means showing photographs and other graphics, videos, awards and recognitions, testimonials, and other elements (e.g., menus) that make the organization’s services more real or tangible.
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Explanation:
McDonald's (fast food) and Marriott (hotel service) are notable examples of consistency in their performance, which helps them greatly in their image building. Some American firms such as Delta Airlines, Hertz Rental Car Agency, H & R Block, and Federal Express are also known for their consistence in quality.
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