telemarketing is a form of
a) Direct marketing
b) Public relations
c) Sponsorship
d) personal selling
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The correct option is...
✔ a) Direct marketing
Explanation ⦂
✎... Telemarketing is a form of direct Marketing. Under direct marketing, a sale is effected without the help of middlemen merchants.
For example, Sales of mail order, In-home selling, Sales through phone, mobile, email etc.
In telemarketing, the target customer is contacted through phone, etc., and then approached to buy the product.
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