Television - visual sources
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An Introduction to Visual Communication
From Cave Art to Second Life (2nd edition)
Series: Visual Communication
Susan B. Barnes
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New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2017. XII, 288 pp.
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Chapter 10: Television
Extract
| 185 →
CHAPTER 10
Television
In the United States, television is a widespread and influential visual medium. Films are primarily viewed on television sets, and most people receive their news from the television, rather than the newspaper. Additionally, the introduction of cable and satellite television networks, and the Internet, has increased the variety of programs available to viewers. For example, MTV, the music video channel, has become a popular station and has influenced video editing techniques. Similarly, CNN, the Cable News Network, has influenced global television news reporting. Moreover, the Internet enables people to watch broadcast television and cable series whenever they want to on digital devices.
Competition between network television news departments has encouraged the creation of staged media events to visually capture the public’s attention. For example, in the 1960s, election campaigns became a battle to control the pictures that would play on the evening news. As a result, political candidates have become image conscious, and they carefully manage their media appearances. Additionally, candidates often announce their running plans on YouTube, which is then broadcast on television. Today, the entire process of political conventions is staged for television viewing audiences. The increased reliance on television images to capture a viewer’s attention has influenced other media and contributed to the visual orientation of American culture.