Question

Tell two reasons why place is an important part of marketing mix

Answer 1

Answer:

As we've mentioned, place is the element of the marketing mix that ensures that the product is distributed and made conveniently available for the consumer - at the right location at the right time. It is imperative that, when the consumer comes into the store to purchase a product, that product is readily available without any issue. Whenever consumers are faced with issues involving the availability of a product, it's almost certain that they will take their business somewhere else. This is why it is so important the product makes it to the right place at the right time.