Term
Definition
1. middleman
a) an individual who buys products or services for personal use and not for manufacture or resale.
2. link
b) a person or company that makes goods for sale.
3. mark-up
c) an industry that sells primarily to individuals, not corporations.
4. retail trade
d)a supply of goods kept on hand for sale to customers by a merchant, distributor, manufacturer, etc.; inventory.
5. wholesale trade
e) the amount added by a seller to the cost of a commodity to cover expenses and profit in fixing the selling price.
6. consumer
f) a person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers. 7. manufacturer
g)a person who plays an economic role intermediate between producer and retailer or consumer.
8. stock
h) one of the rings or separate pieces of which a chain is composed.
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Functions of Marketing
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Everything you need to know about functions of marketing. A marketing function is a specialised activity performed in marketing. A marketing function is necessary to take goods from the place of origin to the place of consumption.
Thus, it is an act or operation or service in order to link the original producer and the ultimate consumer. The marketing functions are built around the process of marketing involving concentration, equalisation and dispersion.
Marketing process includes marketing functions. These functions help the manufacturer in taking his products from the place of their manufacture to the places of the consumer.
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