Terrorist activities has clouded relation between India and Pakistan. Discuss how soft powers like sports and culture can influence the relation further?
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Answer:
Explanation:What is Soft Power or Soft Diplomacy?
Power in international relations has traditionally been understood in the context of military and economic might.
It is known as Hard power (which is quantifiable)
Hard power is deployed in the form of coercion: using force, the threat of force, economic sanctions etc.
In contrast to the coercive nature of Hard power, Joseph Nye suggested concept of soft power in post cold war world
Soft power is the ability to shape the preferences of others through appeal and attraction.
The three pillars of soft power are: political values, culture, and foreign policy.
Nye argues that successful states need both hard and soft power, the ability to coerce others as well as the ability to shape their long-term attitudes and preferences.
For Instance,The United States can dominate others, but it has also excelled in projecting soft power, with the help of its companies, foundations, universities, churches, and other institutions of civil society.