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Vallabha was born in a Telugu family that had been living in Varanasi, who escaped to Champaran of Chhattisgarh state while expecting Vallabha, expecting a Muslim invasion, which ultimately didn't happen, during the late 15th century.[4] Vallabha studied the Vedas and the Upanishads as a child, then travelled throughout the Indian subcontinent over 20 years.[4] He became one of the important leaders of the devotional Bhakti movement. Vallabhacharya's mother was Illamma who was the daughter of a family priest serving the rulers of the empire of Vijayanagara.[5] The hagiographies written by his followers, just like those for other Bhakti leaders, claim that he won many philosophical debates against the followers of Ramanuja, Madhvacharya and others, had visions and miracles.[4]
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Vallabhacharya, also spelled Vallabhacarya, also called Vallabha Sampradaya or Pushtimarg, school of Hinduism prominent among the merchant class of northern and western India. Its members are worshippers of Krishna and followers of the Pushtimarg (“Way of Flourishing”) group, founded by the 16th-century teacher Vallabha and his son Vitthala (also known as Gosainji).
Vallabhacharya sect is renowned for the degree of devotion paid its gurus (spiritual leaders), who are considered earthly embodiments of the god. Vallabha was succeeded as leader of the sect by Vitthala and he in turn by his seven sons, each of whom established his own separate temple. The group’s leaders are descendants of the seven sons of Vitthala and are addressed by the title Maharaja or Maharaja Gosainji.
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