Texla Inc., is a multinational corporation that creates consumer electronics, personal computers, servers and computer software. The company also has a chain of retail stores known as Texla Stores. Despite high competition, Texla has succeeded in creating demand for its products, giving the company power to charge higher prices through product differentiation, sophisticated technology, innovative mode of impersonal communication and ensured brand loyalty.
a) From the above paragraph, briefly explain any two variables chosen by Texla Inc. to prepare its market offering.
b) Identify and explain the component of promotion mix being used by the company by quoting phrase from the paragraph.
c) Identify and explain the pricing objective pursued by
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This includes Mac mini, a consumer sub-desktop computer, iMac, Mac Pro desktop computers. It introduced a variety of notebooks such as Mac Book, Mac Book Air, and Mac Book Pro. Apple also sells a variety of computer accessories for Mac computers including the AirPort wireless networking products, Time Capsule, Wireless Keyboard, the Apple Battery Charger and the Apple USB Modem.
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