Question

that follow
SOLLY MANUFACTURERS (SM)
Solly Manufactures specialises in the manufacturing of fashionable ladies' sneakers
jeans. Solly also wants to sell men's jackets and trousers in future. SM wants to becom
word-class manufacturing business. The management of SM fint identify the needs of
customers before they start producing their products
1.4.1 Identity THREE components of the micro-environment that applies to SM. Motive
your answer by quoting from the scenario
Use the table below as a GUIDE to answer QUESTION 1.4.1
COMPONENTS OF THE MICRO-
MOTIVATIONS

​

Answer 1

Answer :

1.Customers

2.Suppliers

3.Competitors

Explanation :

• The first component of the micro-environment that applies to Solly Manufacturers (SM) is the customers. According to the scenario, the management of SM wants to identify the needs of customers before they start producing their products. This indicates that SM places a high importance on understanding the needs and preferences of their target market, which is a key aspect of the customers component of the micro-environment.

• The second component that applies to SM is the suppliers. As a manufacturer, SM will need to source materials and components from suppliers in order to produce their products. The quality and reliability of these suppliers will have a direct impact on the quality and cost of SM's products.

• The third component that applies to SM is the competitors. According to the scenario, SM wants to become a world-class manufacturing business. This implies that SM will face competition from other manufacturers in the fashion industry. Understanding the strategies and offerings of these competitors is important for SM to position themselves effectively in the market.

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