. ‘The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars.’ Based on this statement explain which type of targeting strategies is initiated by Kia Motors. Justify your reason.
Answers
Answered by
1
Answer:
Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers. The showroom ...
Answered by
0
Answer:
A differentiated marketing targeting strategy is applicable in this case. In the configuration area, the target segment is given the opportunity to adapt the design to the customer-specific product.
The product space segmentation strategy is used by Kia motors. The company is developing custom systems that appeal to a particular customer segment of the brand, trying to show customers the uniqueness of each product.
Explanation:
- "The strength to surprise" is a phrase used by Kia.
- It appealed to the general public because it undoubtedly provided a concise, concrete and accurate statement that promoted all the goals of the company.
- Even though many European organizations have abandoned Indian sculpture, it has always been considered a problematic task.
- However, certain companies such as Maruti Suzuki and Toyota have found a way to overcome this obstacle and maintain market power in India.
- Marketing strategies focus on commercial effectiveness, identify the most valuable segments to the company, and create their respective marketing mixes and product positioning plans.
- This helps marketers develop marketing communications plans by prioritizing offers and then creating and distributing customized and relevant messages to interact with different customers.
- Market segmentation, market targeting, and product positioning are steps in the goal-achieving process.
Hence, the strategy used by Kia motors is very convincing and customers are overwhelmed with this approach.
#SPJ3
Similar questions