The ability to predict customer behavior, needs and tailors offers and communications very precisely is known as ___________. ________________
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The ability to predict customer behavior, needs and tailors offers and communications very precisely is known as Predictive Personalisation.
Structured social data is one of the sources of providing this predictive analysis.
It is a much more recent ways of personalization. Predictive personalisation can be used in a very good way to augment current personalization offerings.
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