the advertiser may undertake to find out whether the advertising will be in a position to achieve is objective
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The advertiser may assume to find out whether the advertising will be in a position to achieve its objective or not.
- They undertake to find out because sometimes advertising gives huge benefit and achieves its objectives and sometimes not.
- Effective advertising always achieves potential customers and informs them of company’s services or products.
- In an ideal case, advertising should capture the prospective customers attention and persuade them to use company’s product.
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