the advertisment of newspaper has a very short life span of
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Answer:
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Explanation:
According to a marketing study published by Fast Company, a newspaper ad has a maximum lifespan of 2-3 weeks, and an ad placed in a monthly magazine may live up to three months.
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Answer:
Newspaper advertising has a very short lifespan of a few hours.
Explanation:
- A daily newspaper is often kept for less than a day, in contrast to magazines, which can be kept about the house for several weeks. Ad impact is therefore unlikely to last past the day of publication, and repeated exposure is quite improbable.
- This issue is made worse by how little time most readers spend reading a newspaper and the potential that they might not even open some portions. By employing high frequency in the daily schedule and placing their ads in a place where customers who are looking for a certain good or service are likely to glance at them, media planners may at least partially mitigate these issues.
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