Question

The Ambassador can be called the first Indian car. Although the car has a British legacy, it is considered as a definitive Indian car. The Ambassador was born in 1958. The car owes its design technology to a British car model - Morris Oxford, which was built by Morris Motor Co. in Oxford UK. Hindustan Motors launched the Indianized version of Morris Oxford as Ambassador in 1958, From 1958 to the 1980s, the Ambassador ruled the Indian market. In fact, there were only two ca in the Indian market--Premier Padmini and Ambassador. The licence raj, lack of capital and unfriendly Indian economic policies ensured that no automobile manufacturers entered the Indian market. 1983 saw the emergence of a new era in the Indian car market. Maruti Udyog Ltd. launch the Maruti 800. Soon, Ambassador lost its leadership position to Maruti. The family segment, whic is the largest segment in the car market, embraced Maruti. Ambassador was reduced to a marginal player within no time. But Ambassador had some advantages over 800, which made it dearer to certain segments. It was the only Indian car with a diesel option. During those times, there was a significant difference in the prices between diesel and petrol. The second advantage was the space and sturdiness of the Ambassador. These two factors enabled the brand to become popular among big families and among the taxi and tour operators. Still, it could not survive in the Indian market

Questions

1. Why could Ambassador not survive the competition? What could have been the reasons for the product decline

2. In your opinions possible to revive the product?

3. Could a brand ike Ambassador maintain its position in the indian market despite al the competition what could have been done to save the brandt​

Answer 1

Answer:

YOUR ANSWER MATE-

Explanation:

1.Hindustan Motors was once India's largest car manufacturer, and its iconic Ambassador car, modelled after the British Morris Oxford, was a national icon. The production of the Ambassador was, however, suspended in May 2014 due to weak demand and finance issues

2.Give your product a name. ...

3.