Question

The atmosphere in retailing refers to ---- 2 points
O the weather outside a store
O The ambience, music, color scent in a store
O assortment of products in the store
O display of items in a store​

Answer 1

Answer:

the weather outside astore

Answer 2

The atmosphere in retailing refers to the ambience, music, and color scent in a store.

Atmospherics:

Atmospheres are the controllable aspects of retail space that entice customers to enter, shop, and buy.

Atmospherics modify shopper's behavior in retail stores:

• Atmospherics are the malleable aspects of retail space that tempt customers to come into the store, shop, and otherwise point - of - purchase.
• Many retail behemoths will use atmospheric elements to help distinguish their retail brand and set it apart from competitors.
• For example, Staging, allows the buyer to imagine themselves in the space by incorporating furnishings and the aroma of freshly baked cookies.