The Beatles not only sparked the British invasion of the US, they became a globally
influential phenomenon as well. From the 1920s, the United States had dominated
popular entertainment culture through most countries of the world, via Hollywood
movies, jazz, the music of Broadway and Tin Pan Alley and, later, the rock and roll
that first emerged in Memphis, Tennessee.
Many artists have acknowledged The Beatles’ influence and enjoyed chat success
with covers of their songs. On radio, their arrival mark the beginning of a new era; in
1968 the program director of New York’s WABC radio station forbade his DJs from
playing any “free Beatles” music, marking the defining line of what would be
considered oldies on American radio. They helped to redefine the album as
something more than just a few hits stuffed with “filler”, and they were primary
innovators of the modern music video. The Shea Stadium show with which they
opened their 1965 North American tour attracted an estimated 55600 people, then
the largest audience in concert history; Spitz describes the event as a “major
breakthrough...... a giant step towards resetting the concert business. Emulation of
their clothing and especially their hairstyles, which became a mark of rebellion, had
a global impact on fashion.
The Beatles changed the way people listened to popular music and experienced its
role in their lives From what began as the Beatlemania fad, the group’s popularity
grew into what was seen as an embodiment of socio - cultural movements of the
decade. As icons of the 1960s counterculture, they became a catalyst for activism in
various social and political Arenas, fuelling movements such as women’s Liberation,
gay liberation and environmentalism.
According to Peter Lavezzoli, after the “more popular than Jesus” controversy in
1966, The Beatles felt considerable pressure to say the right things and “began a
rigorous effort to spread a message of wisdom and higher consciousness”.
Questions
1) The Beatles became a global phenomenon by ending the ............ in popular
entertainment culture.
(a) Invasion of the US (b) domination of the US
(c) domination of Hollywood movies (d) none of the above
2)America had earlier dominated the world of music through...........
(a) the music of Broadway and Tin Pan Alley
(b)rock and roll (c)Hollywood movies And jazz (d)all of the above
(3) in 1968, the program director of New York’s WABC radio station............ his DJs
............ “pre- Beatles” music.
(a) asked to play only (b) forbade from playing any (c) ordered, to stop
playing only (d) none of the above
(4) before the Beatles a few hits .......... defined the music album.
(a) and many flops (b)completely (c) and dialogue from film
stuffed with solution (d) none of the above
5) How was the She Stadium show phenomenal?
6) How did the Beatles affect the world of fashion?
7) How did the Beatles affect social and political life?
8) What did the Beatles decide to do after 1966
Answers
Answer:
The Beatles not only sparked the British invasion of the US, they became a globally
influential phenomenon as well. From the 1920s, the United States had dominated
popular entertainment culture through most countries of the world, via Hollywood
movies, jazz, the music of Broadway and Tin Pan Alley and, later, the rock and roll
that first emerged in Memphis, Tennessee.
Many artists have acknowledged The Beatles’ influence and enjoyed chat success
with covers of their songs. On radio, their arrival mark the beginning of a new era; in
1968 the program director of New York’s WABC radio station forbade his DJs from
playing any “free Beatles” music, marking the defining line of what would be
considered oldies on American radio. They helped to redefine the album as
something more than just a few hits stuffed with “filler”, and they were primary
innovators of the modern music video. The Shea Stadium show with which they
opened their 1965 North American tour attracted an estimated 55600 people, then
the largest audience in concert history; Spitz describes the event as a “major
breakthrough...... a giant step towards resetting the concert business. Emulation of
their clothing and especially their hairstyles, which became a mark of rebellion, had
a global impact on fashion.
The Beatles changed the way people listened to popular music and experienced its
role in their lives From what began as the Beatlemania fad, the group’s popularity
grew into what was seen as an embodiment of socio - cultural movements of the
decade. As icons of the 1960s counterculture, they became a catalyst for activism in
various social and political Arenas, fuelling movements such as women’s Liberation,
gay liberation and environmentalism.
According to Peter Lavezzoli, after the “more popular than Jesus” controversy in
1966, The Beatles felt considerable pressure to say the right things and “began a
rigorous effort to spread a message of wisdom and higher consciousness”.
Questions
1) The Beatles became a global phenomenon by ending the ............ in popular
entertainment culture.
(a) Invasion of the US (b) domination of the US
(c) domination of Hollywood movies (d) none of the above
2)America had earlier dominated the world of music through...........
(a) the music of Broadway and Tin Pan Alley
(b)rock and roll (c)Hollywood movies And jazz (d)all of the above
(3) in 1968, the program director of New York’s WABC radio station............ his DJs
............ “pre- Beatles” music.
(a) asked to play only (b) forbade from playing any (c) ordered, to stop
playing only (d) none of the above
(4) before the Beatles a few hits .......... defined the music album.
(a) and many flops (b)completely (c) and dialogue from film
stuffed with solution (d) none of the above
5) How was the She Stadium show phenomenal?
6) How did the Beatles affect the world of fashion?
7) How did the Beatles affect social and political life?
8) What did the Beatles decide to do after 1966
Explanation:
Read the following passage carefully and answer the questions that follows_ 1x 10=10
1. Tourists to jammu and Kashmir have another attraction-a floating post office on the Dal Lake in Srinagar,the first
in the country. ‘floating post office, dal lake’—claimed to be the only one such post office in the world—is built on
an intricately carved maroon houseboat,fastened on the western edge of the dal lake.
2. The post office lets you avail of all the regular postal services available in the country while being afloat. The
seal used on everything posted from floating post office is unique-along with the date and address,it bears the
design of a boatman rowing a shikara on the dal lake. The special feature of this post office is that letters posted
from here carry a special design which has the picturesque scenery of dal lake and Srinagar city. These pictures
reach wherever these letters are posted to and hence promote kashmir as a tourist destination across the world.
3. This is actually a heritage post office that has existed since British times. It was called Nehru Park post office
before 2011. But then the chief postmaster john Samuel renamed it as ‘floating post office’.
4. The post office’s houseboat has two small rooms-one serves as the office and the other a small museum that
traces the philatelic history of the state postal department. It has a shop that sells postage
products.
5. But for the locals ,floating post office is more than an object of fascination. 1-2 crore is deposited per month in
floating post office by communities living in and around the dal lake. The lake has several islets that are home to
more than 50,000 people.
6. The greatest fear is the recurrence of 2014 like floods in which the houseboat had gone for a toss uncontrollably
Answer:
Their clothing and especially their hairstyles , which became a Mark of rebellion, had a gobal impact on the fashion