(
The birthplace of marketing management concept is
(A) England
America
(C)
France
(D) Japan
Answers
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Answer:
(B) America is the correct answer.
Explanation:
The concept of marketing is neither complicated nor original. ... The subject of marketing as a management discipline originated in the USA in the 1950s, but its origins go back further. America was the birthplace of modern marketing, but in terms of its earliest practice, it was applied much earlier in Europe.
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The birthplace of marketing management concept is (B) America.
Explanation:
- The art and science of selecting target markets and acquiring, retaining and expanding customers by generating, delivering and communicating greater customer value is referred to as marketing management.
- The ideas used by businesses to steer their marketing operations are referred to as marketing concepts or marketing management philosophies.
- Essentially, marketing concepts are the ideas that a corporation employs to define and meet the demands of its customers, benefiting both the consumer and the organisation.
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