Question

The buying center is the decision-making unit of a buying organization. It consists of initiators, users, influencers, deciders, approvers, buyers, and gatekeepers. To influence these parties, marketers must consider environmental, organizational, interpersonal and individual factors. As a stake holder of the IQRA University North Karachi campus. Discuss how this buying center will play a role in buying 100 new computers from a well-known company for the students of Business Administration.

Answer 1

Answer:

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