Question

The Case:
Sapphire is a Lahore based fashionable clothing brand in Pakistan that offers readymade,
unstitched and haute couture clothing which is considered as highly sought after within the
country with millions of loyal customers across Pakistan and abroad. This brand has achieved
height of success because of its exclusivity, trendiness, uniqueness and superior quality fabric.
Other than just focusing on revenue generation this brand has an aim of improving the
environment by making it free from plastic pollution. As, after oil and gas sectors, fashion and
retail industries are the second largest plastic polluter across the globe.
Having said this, Sapphire has introduced biodegradable bags that are infused with plant seeds in
them. After using, the customers can tear the bag into small pieces and plant those pieces in soil
for the seeds to germinate and contribute to making the environment greener and pollution free.
This incredible idea significantly amplified the fame of Sapphire among its target customers.
Moreover, this initiative earned the brand huge word-of-mouth publicity and resulted in
appreciation from people belonging from all walks of life. The exposure of this remarkable
initiative over Instagram, Facebook, via bloggers and in-store advertising tremendously
increased the brand equity of Sapphire. Indeed, the initiative is considered as one of the best
marketing campaigns ever run by any company in the history of Pakistan

Answer 1

incomplete question dear. .. . .