The Coca-Cola Company is the number-one seller of soft drinks in the world. Every day an
average of more than 1.5 billion servings of Coca-Cola, Diet Coke, Sprite, Fanta, and other
products of Coca-Cola are enjoyed around the world. The company has the world’s largest
production and distribution system for soft drinks and sells more than twice as many soft drinks
as its nearest competitor. Coca-Cola products are sold in more than 200 countries around the
globe. For several reasons, the company believes it will continue to grow internationally. One
reason is that disposable income is rising. Another is that outside the United States and Europe,
the world is getting younger. In addition, reaching world markets is becoming easier as political
barriers fall and transportation difficulties are overcome. Still another reason is that the sharing
of ideas, cultures, and news around the world creates market opportunities. Part of the company
mission is for Coca-Cola to maintain the world’s most powerful trademark and effectively
utilize the world’s most effective and pervasive distribution system.
In June 1999, Coca-Cola Russia introduced a 200-milliliter (about 6.8 oz.) Coke bottle in
Volgograd, Russia, in a campaign to market Coke to its poorest customers. This strategy was
successful for Coca-Cola in other countries, such as India. The bottle sells for 12 cents, making
it affordable to almost everyone. In 2001, Coca-Cola enjoyed a 25% volume growth in Russia,
including an 18% increase in unit case sales of Coca-Cola. Today, Coca-Cola beverages are
produced and sold in Russia by the company’s authorized local bottling partner, Coca-Cola
HBC Russia, based in Moscow. The Coca-Cola business system directly employs
approximately 4000 people in Russia, and more than 70% of all supplies required by the
company are sourced locally.
Discussion
1. Because of the variability of bottling machinery, it is likely that every 200-milliliter bottle
of Coca-Cola does not contain exactly 200 milliliters of fluid. Some bottles may contain more
fluid and others less. Because 200-milliliter bottle fills are somewhat unusual, a production
engineer wants to test some of the bottles from the first production runs to determine how close
they are to the 200-milliliter specification. Suppose the following data are the fill measurements
from a random sample of 50 bottles. Use the techniques presented in this chapter to describe
the sample. Consider measures of central tendency, variability, and skewness. Based on this
analysis, how is the bottling process working?
200.1 199.9 200.2 200.2 200.0 200.1 200.9 200.1 200.3 200.5 199.7 200.4 200.3
199.8 199.3 200.1 199.4 199.6 199.2 200.2 200.4 199.8 199.9 200.2 199.6 199.6
200.4 200.4 200.6 200.6 200.1 200.8 199.9 200.0 199.9 200.3 200.5 199.9 201.1
199.7 200.2 200.5 200.2 199.7 200.9 200.2 199.5 200.6 200.3 199.8
Answers
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Can u pls tell it again I not understand
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