The companies globalize their operations through different means:
Exporting directly
Licensing/Franchising
Joint ventures
All the above
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Foreign market entry modes are the ways in which a company can expand its services into a non-domestic market.
There are two major types of market entry modes: equity and non-equity. The non-equity modes category includes export and contractual agreements.[1] The equity modes category includes joint ventures and wholly owned subsidiaries.[2] Different entry modes differ in three crucial aspects:
The degree of risk they present.
The control and commitment of resources they require.
The return on investment they promise.[3]
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