Question

the company designed various range of shoes of varied quality.texture style etc to make the product attractive to the customer the company also made cuatomised piece for the customer which marketing function is highlighted here






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Answer 1

Answer: Marketing function highlighted in the above case is - Product Development.

Explanation:

The markting function of Product Development involves developing a product on the basis of the needs of the targeted customer segment. These needs are identified by conducting primary and secondary research. This function involves defining the factors that constitute the design of the product. In the given case all the attributes mentioned like product range, quality, differentiating edge, texture and style are a part of the product's devlopement process. Therefore, the function highlighted here is Product Development.