The competitive moves and business approaches a company's management is using to grow the business, stake out a market position, attract and please customers, compete successfully, conduct operations and achieve organizational objectives is referred to as its
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management's action plan for running the business and conducting operations—its commitment to
pursue a particular set of actions in growing the business, staking out a market position, attracting
and pleasing customers, competing successfully, conducting operations, and achieving targeted
objectives.
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