Question

The concept of marketing mix was developed by​

Answer 1

Answer:

According to Borden's account, he used the term, 'marketing mix' consistently from the late 1940s. ... The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented them within a managerial approach that covered analysis, consumer behavior, market research, market segmentation, and planning.

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Answer 2

according to borden' s account,he used the term,"marketing mix" consistently from the

late 1940's. ...The 4Ps in its modern form ,

was first proposed in 1960 by Jerome McCarthy

who presented within a managerial approach that covered analysis,consumer behaviour, market research,

market segmentation

and planning.

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