The consumer in the market palce
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The consumer market pertains to buyers who purchase goods and services for consumption rather than resale. However, not all consumers are alike in their tastes, preferences and buying habits due to different characteristics that can distinguish certain consumers from others.The role of the consumer in a market economy Individual consumers make decisions on how to use resources. Consumers take their responsibility to make decisions and to buy what is best for them. ... Boiled down to its essence, the role of marketing is to identify, satisfy, and retain customers.
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