The cost that an industry spends on advertising to increase the demand for its goods to attract customers is called
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Advertising costs are a type of financial accounting that covers expenses associated with promoting an industry, entity, brand, product, or service. They cover ads in print media and online venues, broadcast time, radio time, and direct mail advertising. Advertising costs will in most cases fall under sales, general, and administrative (SG&A) expenses on a company's
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