Question

The Deewan Chand Shopping Centre is located in the eastern suburbs of Jammu on the Akhnoor Road, and comprises a large supermarket, branches of two major banks, chain liquor and food outlets and over thirty specialty shops. There has been trading at Deewan Chand Area since the late 1950s and in 2021 the Deewan Chand Traders Association was established. Over the last decade the traders have been experiencing a slow decline in trade and number of customers. A primary reason for this is believed to be the expansion and promotion of nearby regional shopping centres, such as Avenue Mall, located a few kilometres to the west. Many ‘strip’ shopping areas have been adversely affected by activities of the large regional shopping centres. Apart from the physical benefits of building and location these shopping centres have also been aggressive marketers.  To provide some counter to this, many community shopping centres have developed and implemented their own marketing and urban development programs. Some examples are Centre Road, (East Bakshinagar), Canal Road (Akhnoor) and Janipur Township (Janaipur Area). How would you develop a marketing strategy and a marketing plan for the Deewan Chand Shopping Centre that will increase the customer traffic and the rupees spent with the traders in the area?​

Answer 1

Explanation:

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Answer 2

Answer:

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